ATO spends $1 million on fairness survey, learns lots of us think the tax office is unfair

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Jul 17, 2018
Do Australians think the tax office is fair?
For the ATO, it's the million-dollar question. Or make that, $973,530 (excluding GST).
That's how much the ATO paid international market research firm Kantar Millward Brown over four years to quiz Australian individuals and businesses about their interactions with the taxman.
The latest survey results, obtained by the ABC under freedom of information laws, revealed 44 per cent of taxpayers surveyed did not agree that the agency was fair or professional in handling tax disputes.